PinPointe Social
Social darts, interactive technology, and a lively atmosphere for an unforgettable experiences.
The Challenge
PinPointe Social wanted to create a differentiated social gaming experience around darts, one that would appeal to a wide audience, keep guests entertained for longer, and encourage repeat visits.
They needed:
• Multiple original game concepts with varied levels of skill and strategy.
• A unified technology ecosystem to handle player check-in, registration, gameplay, scoring, and leaderboards.
• A solution that integrated smoothly with their own booking system rather than relying on third-party tools like SevenRooms.
• An experience that was as enjoyable for groups and novices as it was for seasoned darts players.
The Solution
Sozolabs designed and implemented a complete end-to-end customer journey, supported by a robust game architecture and intuitive interfaces:
• Check-In Kiosk for frictionless arrival, allowing guests to go straight to their tables.
• Player & Game Registration Console at each table to capture names, selfies, and team setups, plus instant game selection.
• Game Screens mounted above the dartboard, displaying real-time scoring, animations, and leaderboards.
• A portfolio of custom-built darts games — ranging from fast-paced fun to strategic challenges, all powered by real-time computer vision tracking.
The Impact
• Computer Vision & Machine Learning Models to track dart throws with high accuracy.
• Leaderboard Service displaying scores on individual game screens and optional central displays.
• Selfie Capture & Team Creation to enhance social sharing and engagement.
• Flexible Booking Integration with PinPointe Social’s in-house system.
• Games include variations of classic darts formats, carnival-style games, and family-friendly options.
• 35,429 darts thrown with 99.8% tracking accuracy in the first two months.
• 6 original dart games, proving more popular than traditional darts.
Why Sozo?
• Elevated Guest Experience — guests move seamlessly from arrival to gameplay, with minimal wait times and engaging touchpoints.
• Broad Appeal — a balanced mix of skill-based and luck-based games attracts both casual players and dart enthusiasts.
• Operational Efficiency — automated registration and integrated management tools reduce staff workload and speed up table turnover.
• Increased Engagement — interactive features, leaderboards, and game variety encourage replay and social sharing.
• Scalable Platform — the modular game architecture allows for quick addition of new games and features in future.
