Imagination Meets Technology
to Create Delight
Our Story
From Imagination to Immersion
The name “Sozo” comes from the Japanese word for imagination. SozoLabs is where imagination meets innovation, and where bold ideas become immersive realities.
Founded on the belief that play is powerful, SozoLabs has delivered 20+ immersive projects across sports, creative play, training, and branded attractions worldwide.
We are a team of engineers, storytellers, and technologists who value partnership and craft experiences that are joyful, measurable, and unforgettable.
Why Work With Us
20+ immersive projects delivered across 4 continents
Full-stack creative and technical team all under one roof
Modular designs built for scalability and quick deployment
Obsessed with user delight and ROI for experiences
Why Sozolabs?
We’ve helped global brands and venues deliver unforgettable experiences that drive repeat visits, higher engagement, and increased revenue. Our blend of creative vision and technical expertise ensures every project is as fun as it is effective.
Jason ‘Captain’ Haddock
CEO
If there were a pun Olympics, Jason would bring home gold for Sozo. As the resident master of dad jokes and pop culture references, Jason keeps the team focused on what matters while fostering a light-hearted, collaborative work culture, even if the jokes don’t always land…
With vast experience in Augmented and Virtual Reality and a background in running global businesses, Jason “Captain” Haddock steers SozoLabs toward bold frontiers while avoiding creative icebergs along the way. A two-time TEDx speaker and former TEDx Cape Town organiser, he has been instrumental in developing Sozo’s human-first culture one built on trust, care, and imagination.
James Joubert
Head of Software Development
Calm in the chaos and cool under pressure, James is Sozo’s Gandalf of code, wise, serene, and armed with an encyclopaedic knowledge of software applications and frameworks. Whether he’s debugging spaghetti code or designing an entirely new game mechanic, James is the steady hand that keeps Sozo’s digital magic running smoothly.
Beyond code, James is a board game connoisseur with a collection that could rival a small game shop and a knack for strategy and bluffing. He also moonlights as a snake-wrangler, caring for an ever-growing family of pet snakes (don’t worry, they’re friendlier than they sound).
Why Sozolabs?
We’ve helped global brands and venues deliver unforgettable experiences that drive repeat visits, higher engagement, and increased revenue. Our blend of creative vision and technical expertise ensures every project is as fun as it is effective.
Jason ‘Captain’ Haddock
CEO
If there were a pun Olympics, Jason would bring home gold for Sozo. As the resident master of dad jokes and pop culture references, Jason keeps the team focused on what matters while fostering a light-hearted, collaborative work culture, even if the jokes don’t always land…
With vast experience in Augmented and Virtual Reality and a background in running global businesses, Jason “Captain” Haddock steers SozoLabs toward bold frontiers while avoiding creative icebergs along the way. A two-time TEDx speaker and former TEDx Cape Town organiser, he has been instrumental in developing Sozo’s human-first culture one built on trust, care, and imagination.
James Joubert
Head of Software Development
Calm in the chaos and cool under pressure, James is Sozo’s Gandalf of code, wise, serene, and armed with an encyclopaedic knowledge of software applications and frameworks. Whether he’s debugging spaghetti code or designing an entirely new game mechanic, James is the steady hand that keeps Sozo’s digital magic running smoothly.
Beyond code, James is a board game connoisseur with a collection that could rival a small game shop and a knack for strategy and bluffing. He also moonlights as a snake-wrangler, caring for an ever-growing family of pet snakes (don’t worry — they’re friendlier than they sound).
Our Values
Embracing our Humanness
The human touch (Springsteen anyone?) is at the centre of everything we do. We are committed to not losing sight of our co-workers and our clients’ humanity. At Sozo Labs, people aren’t resources. Our software is developed by people, for people.
Curious Explorers
Working with rapidly advancing and novel technology involves a journey into the unknown. We use immersive tech to explore new ways to solve old problems. One of our missions is to be your guide on the quest to take the ring to Mordor. We are the Gandalf to your Frodo.
Commitment to Courage
It can be a daunting challenge to perform in a fast paced industry that is ever-changing and improving. Tackling certain obstacles and devising solutions early on requires equal parts foresight and bravery. Courage is seen in the way we solve problems and the way we adapt to change.
Creating Delight
Immersive technology has the power to transport us to entirely new realities. We are determined to use XR to not only solve problems, but to create awe and delight for anyone that uses our solutions. We want deep engagement from the users of our solutions.
Ready to create something unforgettable?
Ready to create something unforgetta-ble?
Let’s design an experience that players will talk about, and come back for.
Let’s design an experience that players will
talk about, and come back for.
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2025 SozoLabs | All Rights Reserved | Privacy Policy
Newsletter
Get insights on immersive tech & creative play in your inbox.
2025 SozoLabs | All Rights Reserved | Privacy Policy
Newsletter
Get insights on immersive tech & creative play in your inbox.
2025 SozoLabs | All Rights Reserved | Privacy Policy
Newsletter
Get insights on immersive tech & creative play in your inbox.
2025 SozoLabs | All Rights Reserved | Privacy Policy
Our Values
Embracing our Humanness
The human touch (Springsteen anyone?) is at the centre of everything we do. We are committed to not losing sight of our co-workers and our clients’ humanity. At Sozo Labs, people aren’t resources. Our software is developed by people, for people.
Curious Explorers
Working with rapidly advancing and novel technology involves a journey into the unknown. We use immersive tech to explore new ways to solve old problems. One of our missions is to be your guide on the quest to take the ring to Mordor. We are the Gandalf to your Frodo.
Commitment to Courage
It can be a daunting challenge to perform in a fast paced industry that is ever-changing and improving. Tackling certain obstacles and devising solutions early on requires equal parts foresight and bravery. Courage is seen in the way we solve problems and the way we adapt to change.
Creating Delight
Immersive technology has the power to transport us to entirely new realities. We are determined to use XR to not only solve problems, but to create awe and delight for anyone that uses our solutions. We want deep engagement from the users of our solutions.