Question 1

What does Sozo Labs do?

Accepted Answer

Sozo Labs designs and develops interactive technology experiences for physical entertainment venues. We combine experience design, game software, advanced software engineering, and systems integration to turn sports and entertainment concepts into engaging, replayable guest experiences.

Question 2

What types of experiences do you create?

Accepted Answer

We create interactive experiences for sports, social entertainment, and active entertainment concepts, including golf, mini-golf, darts, hockey, and other physical activities enhanced through gameplay, tracking, scoring, projection, data, or connected digital systems.

Question 3

How is Sozo Labs different from a typical design studio or software vendor?

Accepted Answer

Sozo Labs sits at the intersection of creative experience design and advanced software engineering. We do not only design the guest experience or build the game layer, we also develop secure, scalable backends, integration layers, APIs, operational tools, and connections into technologies such as machine learning, computer vision, cloud platforms, and LLMs where relevant.

Question 4

Can you help if we only have an early-stage concept?

Accepted Answer

Yes. We can help shape the experience narrative, define the guest journey, develop the gameplay and interaction model, and map the software and integration architecture needed to bring the concept to life. We typically partner with clients who bring the venue, venue plan, operational vision, and go-to-market capability.

Question 5

Do you handle venue design, fit-out, or construction?

Accepted Answer

No. Sozo Labs does not handle interior design, construction, or physical venue fit-out. Our role is to design and build the interactive technology layer, including the game software, guest-facing digital experiences, backend systems, scoring logic, integrations, and the software layer that connects to tracking, sensing, projection, or venue systems.

Question 6

What technology does Sozo Labs work with?

Accepted Answer

We work with Unity3D, radar tracking, computer vision, projection systems, launch monitors, RFID, cloud platforms such as AWS, secure backend systems, APIs, machine learning, LLM integrations, and emerging sensing technologies. Our approach is to select and integrate the right technology for the experience, not force a fixed stack.

Question 7

Who is a good fit to partner with Sozo Labs?

Accepted Answer

We are best suited to partners with a strong concept in sports or physical entertainment, a venue or venue network, go-to-market capability, industry credibility, and a passion for building something memorable. Sozo Labs brings the creative, technical, software engineering, and integration expertise to help turn that vision into a scalable interactive experience.

Question 8

Do you build the full guest journey?

Accepted Answer

Yes. We can design and build the full end-to-end customer journey, from check-in kiosks and booking-system integrations through to game screens, leaderboards, scoring systems, and venue operations tools.

QUESTIONS?
WE'VE GOT ANSWERS

PLANNING AN IMMERSIVE EXPERIENCE?

PLANNING AN IMMERSIVE EXPERIENCE?

PLANNING AN IMMERSIVE EXPERIENCE?

PLANNING AN IMMERSIVE EXPERIENCE?

STILL CURIOUS?

STILL CURIOUS?

Tell us what you’re trying to create and we’ll help you choose the right next move.

If you have a space, an audience, or a bold idea,
we’ll help you bring it to life.

Tell us what you’re trying to create and we’ll help you choose the right next move.

QUESTIONS? WE'VE GOT ANSWERS

PLANNING AN IMMERSIVE EXPERIENCE?

PLANNING AN IMMERSIVE EXPERIENCE?

PLANNING AN IMMERSIVE EXPERIENCE?

PLANNING AN IMMERSIVE EXPERIENCE?

STILL CURIOUS?

STILL CURIOUS?

Tell us what you’re trying to create and we’ll help you choose the right next move.

If you have a space, an audience, or a bold idea, we’ll help you bring it to life.

Tell us what you’re trying to create and we’ll help you choose the right next move.

QUESTIONS?
WE'VE GOT ANSWERS

If you have a space, an audience, or a bold idea,
we’ll help you bring it to life.