Neural Sense partnered with us to develop an immersive VR experience designed to test and optimize product placement strategies in retail environments. Using panoramic images of real-world grocery stores, participants must quickly identify specific Coca-Cola products — such as Sprite, Coke Zero, Lemon Twist, and Cappy — by looking at them through a headset or pointing with a controller. This R&D project helps gather insights on shopper behavior and the visibility of in-store displays.